Analysis Strategy Marketing In Increasing Sales During The Covid-19 Pandeml In Burger King Bandar Lampung

Burger King is a fast food product that generally comes from outside the country, so taste different of local food. Therefore, industry familiarizing flavors with Indonesia, such as making beef burgers rendang flavor and serving menu rice. Raja Bandar Lampung. This research uses qualitative study procedure. The information analysis SWOT analysis. Based on results studies reviews, it can be concluded put marketing strategy in quadrant I which called development strategy. average cell for IFE matrix EFE matrix. position allows owner to carry out intensive strategies integrative strategies. Intensive include: market penetration by expanding share marketing/promoting products, geographically new areas customizing this usually attempted when position. he sick tired. In I, there are strategies, namely forward integration, backward integration horizontal integration.